channel planning & digital media buying
ESKOM
challenge
Eskom needed to educate South African citizens about loadshedding—specifically when it occurs, why it happens, and why it is necessary. Misinformation was widespread and public perception was negative.
solution
DigitalFWD executed a digital education campaign across premium and youth-focused online publishers, leveraging high-impact digital placements to reach audiences within digital touchpoints.
results
Successfully reached digitally engaged and youth audiences at scale. Improved public awareness and understanding of loadshedding and its purpose. Delivered clear, consistent education.



campaign date
Apr, 2024
project type
media buying and campaign optimization
client
ESKOM
How DigitalFWD delivered a Load Shedding Education Campaign for ESKOM.
DigitalFWD delivered a digital education campaign for Eskom across premium and youth-focused online publishers to inform South Africans about loadshedding. The campaign focused on explaining when loadshedding occurs, why it happens, and why it is necessary to protect the national power grid. By using trusted digital platforms and clear, accessible messaging, the campaign successfully reached digitally active and younger audiences, improving public understanding and supporting Eskom’s national awareness objectives. DigitalFWD has continued to deliver Digital Media Campaigns for ESKOM.