Knorrox launched a new Halaal-certified stock powder as an alternative to traditional stock cubes, with added nutritional benefits such as iron enrichment. The challenge was to successfully introduce this new format to the market while educating consumers on its health benefits, differentiating it from existing products, and driving measurable engagement. Knorrox also needed to capture first-party consumer data, generate insights, and achieve a high click-through rate across relevant digital touchpoints in a mass-market captive audience. These KPIs were crucial.
solution
DigitalFWD implemented a Public Guest WiFi marketing campaign supported by an intelligent WiFi CRM and captive portal solution. This was strategically deployed across taxi ranks, malls, and high-traffic public locations, ensuring reach diversity.
There were WiFi banner ads showing product benefits and social login authentication to capture demographic data. Integrated surveys were used to gather consumer feedback, enabling real-time insights and informing future optimization and retargeting across multiple digital channels.
results
The campaign delivered exceptional performance above industry benchmarks. The WiFi campaign reached 80,000 unique users across multiple devices, generating strong awareness and engagement.
A 12% click-through rate (CTR) was recorded—well above category averages—while survey responses provided valuable insights that helped the brand refine its product education strategy for subsequent campaigns. The campaign successfully combined reach, engagement, data capture, and insight a single measurable activation.
campaign date
December, 2023
project type
wi-fi marketing, consumer surveys
client
KNORROX
Knorrox Powder WiFi Marketing Campaign by DigitalFWD
DigitalFWD supported the successful market introduction of Knorrox’s Halaal-certified stock powder through a strategically targeted Public WiFi marketing campaign. The initiative combined high-reach public connectivity, intelligent captive portal placements, and data-driven audience insights to drive awareness, educate consumers on the product’s iron-rich health benefits, and deliver measurable engagement. The campaign reached over 80,000 unique users, generated 600,000 impressions, and achieved a 12% click-through rate, demonstrating the effectiveness of WiFi-enabled media in delivering scalable reach, accountability, and actionable consumer intelligence.
DigitalFWD is a digital-first, data-driven solutions partner that helps businesses grow by bringing technology, design, and marketing together into one connected ecosystem.
DigitalFWD is a digital-first, data-driven solutions partner that helps businesses grow by bringing technology, design, and marketing together into one connected ecosystem.
