SANRAL leveraged DigitalFWD’s Public WiFi Advertising Network to reach motorists beyond traditional road-based media, promoting e-Tag adoption, Shesha Lane usage, and SANRAL App downloads. The campaign was deployed across high-traffic environments including malls, airports, cafés, shisanyamas, hotels, universities, transport hubs, and retail stores, delivering contextual messaging through WiFi login and session touchpoints. The activation achieved over 1.2M impressions, 300K WiFi sessions, and a CTR 4%, driving measurable awareness and digital adoption aligned with real commuter behavior.
