DigitalFWD powered the AXE activation at the Hey Neighbor event using its Event WiFi CRM to connect the brand with festival-goers in real time. By delivering branded WiFi access, banner ads, and interactive surveys, we helped AXE promote its advanced sweat and odour protection—keeping attendees confident throughout the weekender. The WiFi journey enabled AXE to build a live customer CRM, drive on-site engagement, and encourage patrons to share their experiences across social media, allowing the product promise to come to life where it mattered most.
